Watson Marlow | Customer Testimonial Film
Maintaining its position as the world leader in peristaltic pumps and associated fluid-path technologies is a key marketing goal for Watson-Marlow Fluid Technology Group (WMFTG).
Its reputation for developing market-leading solutions sees WMFTG work with renowned names across the global food, pharmaceutical, chemical, environmental and mining industries.
Highlighting its expertise is a key element of the company’s marketing strategy, which it’s increasingly capturing and communicating through the use of video.
The Brief
WMFTG wanted to capture the effectiveness of its unique Qdos peristaltic chemical metering pumps by highlighting it as the pump of choice for water treatment applications to use at international events and as a core element of its digital marketing campaign.
To help achieve this WMFTG selected Oatey Media to create a customer testimonial film that captured the effectiveness of the Qdos Pumps by featuring one of WMFTG’s UK clients – Siltbuster.
The Project
We worked closely with the marketing team at WMFTG to understand the key benefits of the Qdos products, developing ideas from Pre-Production Planning through to the final delivery of the film.
We produced the main film – which was translated to 8 languages for use across a multitude of territories – and then a short 30-40 sec teaser film to roll out across a range of platforms.
The film became the focus of a major marketing campaign for WMFTG with a dedicated landing page and social media campaign.
The Results
Mark Tamblyn, Industrial Sector Marketing Manager for Watson-Marlow Fluid Technology Group said – “The process of working with Oatey Media – from initial ideas and storyboarding through to delivery of the finished customer testimonial video – has helped make a real impact in a critical area of their marketing.”
“As a marketing team, we are responsible for creating global campaigns that achieve results. With compelling video content core to the success of our digital marketing strategies. We have worked with Oatey Media on two recent customer video testimonials, to promote the effectiveness of the solutions we deliver to our customers,” said Mark.
“Liaising with Sam from the earliest stages, through on-site filming to post-production, ensured the results captured our pumps performing at their very best in challenging environments.
“Sam tackled subjects that could so easily have been dry and made them into something really special. The combination of technical expertise, creative videography and ability to put participants at ease, resulted in videos that have captured the attention of customers worldwide,” he added.
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